The intended target audiences for the communication campaigns designed as part of the workshop were victims of Islamophobia, hate speech and hate crimes against Muslims, Muslim community members generally, and those that have a positive attitude towards Islam but are not yet engaged in spreading positive messages. The challenges to effective messaging that were tackled during the workshop included engagement with communities that remain divided by the war, addressing ethnonationalist fear mongering by mainstream politicians and media, and persuading individuals to stop sharing misinformation online.
Participants said:
50% of the members of the Salafi community in BiH experienced abuse in their interaction with the general public.