Campaign Impact Consultancy
The Commission for International Justice and Accountability (CIJA) is seeking to contract an experienced communications expert/firm to assist the Resonant Voices campaign team with the design of the campaign strategy to reduce the risk of extremist radicalisation and violence and with the assessment of the campaign’s performance and impact.
The purpose of this Terms of Reference is to solicit competitive proposals for the consultancy advertised.
The Resonant Voices Initiative in the EU (RVI EU) is an online campaign intended to counter the radicalisation and polarisation among the Western Balkans diaspora communities living in the European Union.
It is implemented by the Commission for International Justice and Accountability (CIJA), Balkan Investigative Reporting Network (BIRN), and Propulsion Fund (PF), as part of the Civil Society Empowerment Program under the EU Internet Forum, with funding from the European Union’s Internal Security Fund – Police.
Scope of Work
The Resonant Voices campaign aims to counteract radicalising influences through the deployment of strategic communication. The main purpose of this consultancy is to assist the campaign team with the identification of entry points and the timing of intervention – based on both historical data and emerging trends; and to suggest strategies to steer the conversation away from the toxic and divisive to reduce the likelihood of further polarisation, radicalisation and violence. Using data collected through the lifecycle of the project by the RVI assessment team, the consultant will examine the effects the counternarrative campaign on the target audience and the impact on their vulnerability or resilience to extremist radicalisation and violence.
Specific tasks, deliverables and timelines:
1. Analyse baseline data collected in target communities by RVI assessment team – July 2019, 5 days
2. Participate in RVI campaign retreat and provide input and feedback in the collaborative process of campaign strategy development (in Belgrade, tbc) – July/August 2019, 5 days
3. Suggest metrics and data collection tools for monitoring the campaign’s performance and impact with the RVI assessment team – August 2019, 5 days
4. Analyse pilot campaign’s performance and impact data and prepare written recommendations for the campaign design adjustments – November 2019, 10 days
5. Analyse overall campaign’s performance and impact data and prepare written inputs for the project final evaluation report – September 2020, 10 days
Terms and conditions
This is a short-term assignment estimated at 35 working days over the period of 15 months in the period from July 2019 to September 2020.
Skills and Qualification
The proposals must demonstrate that the applicant possesses the following skills and experience (key selection criteria):
● Experience conducting or advising communication campaigns aiming to reduce community tensions and the likelihood of violence;
● Familiarity with issues, narratives, and dynamics of extremist radicalisation and violence in the Western Balkans and in the EU;
● Experience working on campaigns related to the Western Balkans or the Western Balkans diaspora will be considered a distinct advantage;
● Track record of applying innovative evidence-driven approaches to strategic communication.
All applications must include:
1. Technical proposal not exceeding three pages describing the proposed approach, including an operational work plan with timelines;
2. Itemised budget specifying anticipated personnel costs, travel and other direct costs;
3. CV or CVs of key team members, including their responsibilities in the project;
4. Examples of previous work (if publicly available); alternatively a short description of similar services performed in the past.
Contact details: The applications should be submitted via email to firstname.lastname@example.org by 21 June 2019, midnight CET.
All inquiries should be sent to the same address.
The personal data contained in your application will be collected by Stichting “The Commission for International Justice and Accountability” (the “Controller”). Your personal data will be processed for the purposes of managing the Controller’s recruitment related activities, which includes but is not limited to setting up and conducting interviews (and, where applicable, tests for applicants), evaluating and assessing the results thereto, and other activities otherwise needed in the consultancy service procurement process.
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