Ordinary Heroes

PCRC’s Ordinary Heroes Program exposes young people in BiH (and across the region) to stories of interethnic rescue during the 92-95 Bosnian war. The program consists of four short documentaries, each of which recounts a different story of inter-ethnic rescue, a photo exhibition about inter-ethnic rescue, and an interactive educational curriculum. Stories of interethnic rescue counter divisive nationalist narratives being passed to young people across BiH. The digital component of the project will be a targeted Facebook campaign to complement the project. We will create easily digestible, social-media friendly cuts of our ‘Ordinary Heroes’ content and then disseminate said content via Facebook targeting to youth at risk of radicalization across BiH. We will work with our extensive group of grassroots youth activists and organizational partners across BiH to best inform our targeting.