DON’T BECOME A BAIT FOR HATE! SHARE RESPONSIBLY!


Our media campaign will increase awareness and combat the use of various forms of hate speech and extremist ideologies in the online media and social networks. We will shed light on how these ideas find their way into and are spread via public discourse, instead offering alternative narratives through a series of professional and investigative articles, which will be published in the online, print media and NGO websites in Macedonian and Albanian languages with whom we have longstanding cooperation. In addition to this series of articles, we will also develop independently branded on-line content (posts, tweet, short videos, gifs, etc) to reach both younger audiences (18-24), and more mature audiences (25-44), since our research shows that hate speech is used equally often by both. This media campaign is supported by the Metamorphosis Foundation team, which includes experienced journalists and editors, online media experts and citizen activists.